Brand Philosophy

We promise to delight discerning diners who knows how to enjoy the finer things in life, with not only an exquisite feast but also a sensorial journey of A Celebration of Cultures.

We aim to be an international brand for Chinese cuisine where authenticity meets innovative modern creation, offering diners high quality culinary experience combined with cultural immersion.

Focusing on 3 main guiding principles, Inspiration, Innovation and Sophistication, we aim to always demonstrate a real understanding of cultures; using only the freshest ingredients and adding a touch of creativity in our creations. We continuously indulge our diners not just with great taste but also sharing our passion on preserving Chinese culture.




Our brand is always positive in its tone. We want to arouse diners’ interest not just in the taste of our food but also understanding the tales behind the dishes.


Reinforcing the concept of combining food with culture, our brands strive to immerse our diners in a cultural feast, demonstrating sophistication through carefully thought-out food presentation, communications and dining ambience at the outlets.


Innovation is the connector between being visually enticing, bringing delectable taste and offering comfortable dining environment to diners. We are passionate about sharing great food with a culture through innovative ways and modernism to appeal to the crowd of today.

Franchise Enquiry Form

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